Services: Identify.

Knowing the root problem and its symptoms will help you define the right solution. But we recommend any team reviewng multiple solutions to a problem, also identify the benefits, challenges, and impacts of each option. This information helps you and your team more clearly understand not only how each solution could solve the problem, but the process clarifies what the problem is. Debates and brainstormnig sessions about solution and strategies not only help you find the right solution and brainstorm new ideas, but your team better undertands the problem, symptoms and impacts of each on your organization.

The solutions and strategies recommended complement and build upon your company's vision and mission statements as well as the brand. Again, solution discussions further define for you and others your vision, mission, brand, and problem.

Note that we provide visualizations of the solution to help you better understand the solution proposals and impacts. And we include a light implementation plan associated with each option to help this analysis clarify the problem and complexity and urgency.

The end result of this step is that we are in alignment and agreement on the best solution to your problem. By the end of this process, you'll understand its severity, its complexity, and urgency to fix.

Brainstorm solutions with a brief description

Activities: 

  • Refine the vision: determine what has changed from the original vision post-research and analysis 
  • Ensure that the brand values are integrated into the solution
  • Define the customer relationship lifecycle 
  • Complete a workshop to determine how a customer will be emotionally engaged (5 step process)
  • Complete workshops to frame a new vision for a product or a program
  • Sketch and outline the vision for a site, product, call center, or lead gen program
  • Define processes for the product/program and how it will be supported
  • Determine how success will be measured  

Output: 

  • Vision and strategy deck  
  • Flows, sketches, wireframes, and storyboards to describe the vision and supporting processes
  • Customer relaltionship lifecycle document
  • Emotional engagement workshop output
  • Additional deliverables may be included, depending on project scope

For each solution, create a vision, a strategy to achieve it, and determine customer motivations to use it

Activities: 

  • Refine the vision: determine what has changed from the original vision post-research and analysis 
  • Ensure that the brand values are integrated into the solution
  • Define the customer relationship lifecycle 
  • Complete a workshop to determine how a customer will be emotionally engaged (5 step process)
  • Complete workshops to frame a new vision for a product or a program
  • Sketch and outline the vision for a site, product, call center, or lead gen program
  • Define processes for the product/program and how it will be supported
  • Determine how success will be measured
  • Determine how it solves th  

Output: 

  • Vision and strategy deck  
  • Flows, sketches, wireframes, and storyboards to describe the vision and supporting processes
  • Customer relaltionship lifecycle document
  • Emotional engagement workshop output
  • Additional deliverables may be included, depending on project scope

Outline roadmaps to understand the time and cost impacts of each option

Activities:

  • List steps and processes to achieve the goals
  • Participate in workshops to identify priorities 
  • Discuss implementation plans  

Output:

  • Roadmap 
  • Tactial plans with deliverables and dates 
  • Additional deliverables may be included, depending on project scope

An analysis of benefits, challenges and drawbacks to better understand the commitment required for each solution

Activities:

  • Analyze the projected impact on how the solution (strategy and approach) addresses the problem.
  • Compare each solution regarding required resouruces to implement
  • Provide a recommendation based on all factors
  • Create a presentation workshop that includes team brainstorming during the presentation of options

Output:

  • Presentation to compare solution strategies and approaches
  • A workshop to brainstorm new options
  • Additional deliverables may be included, depending on project scope

How do we do this?  Our process is: Listen. Assess. Identify. Act. Repeat.

1. Listen.

We have expanded the definition of listening to include actions and observation. As we know, actions speak louder than words. Especially in the digital world, actions are the starting point to discover customer motivations and the best way to connect with customers.

View Listen >

2. Assess.

We help you define the problem. After listening to customers, employees, the data, and the situation, we assess the situation. We identify symptoms and determine the root issue. Once we discover that, we identify solutions to solve the problem. Keep in mind that it is easy to identify a symptom; it is hard to discover the root cause of what's happening around you. This is far from trivial work.

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3. Identify.

Determine possible solutions to your problem. We'll identify multiple solutions to solve your problem and outline the benefits and challenges of each. We'll discuss all the options and brainstorm new ones so you and your team can decide what is best for your organization. You make the right choice for you.

View Identify >

4. Act.

We work with your team to create an action and implementation plan for your solution (including defined success metrics and identifying ideal outcomes). We'll manage it as well to be sure we meet expectations.

View Act >

5. Repeat.

Once we take action, we start listening and observing results and start the process again. We will monitor what is happening to discover new problems and determine if new symptoms appear. We will then continue work to improve results. Our goal is to ensure incremental progress and improvements.

View Repeat >

Get started today

Take the first step and contact us to see if we are a fit for your company and your team.

Contact Us >

Let us help you create better digital customer experiences, build customer relationships, and generate revenue. 

LET'S TALK!
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