What's the magic ingredient to build a relationship with customers?
THE MASTER CLASS
Something is missing in your customer experiences but you aren’t sure what it is.
You may be seeing trends like:
Low social media response
Few opening or reading your emails
Low site traffic
Low response to special offers
Lower than expected conversion and sales
And when you research best practices to achieve the results you want, you discover that you are doing everything right. Solid email marketing strategies. Great social media posts. Sound SEO strategies. Easy and straightforward user experience.
Learn how to engage with your customers by leveraging psychology and neurology.
How people make decisions
How to learn more about your customers with the data you already have available
What motivates your customers to take action
How you can develop a better customer relationship
What you can do to turn your results around right away
Listen to case studies that illustrate how focusing on only the transaction won't win you customers. You'll be introduced to the lurker and how their activity can mislead your business decisions. In the end, you'll discover that there is more to building a business than large distribution lists and many followers.
SIX REASONS WHY PEOPLE ARE NOT INTERACTING WIT YOUR COMPANY
This will give you some insights into the emotional reasons why people purchase, why they may not purchase from you, and why they build a relationship with your company in the first place. You'll learn a bit about decision making and it introduces the idea of prioritizing problems and solutions.
EMPATHY AND COMPASSION
Discover how empathy and compassion are part of a contiuum that starts with pity and contempt. For us to build a relationship with customers, we have to love them. And the only way we can love them and get them the solutions they need is to feel empathy and compassion for them. This video describes what this is, how it works, and why this is key to business success.
5 STEPS TO DEVELOP EMOTIONAL ENGAGEMENT MAGIC: INTRODUCTION
How do you motivate customers to take action, engage with your brand, and add that magic by connecting with them emotionally? Here is the 5-step process I use.
STEP 1: IDENTIFY CHARACTERISTICS OF YOUR CUSTOMER
As always, know who your customer is. Like any process that involves customers, be sure you research them and get to know who they are. Your customer may include more than the person who purchases.
STEP 2: KNOW THE PROBLEM THAT THEY ARE TRYING TO SOLVE
The job to be done. We all like to think that our company’s innovations are unique solutions to new problems, while we are actually solving existing problems. Customers just may not have thought about their problem in the way we solve them.
STEP 3: KNOW HOW THE SOLUTION YOU ARE OFFERING WILL HELP
This section addresses how your company is solving the problem compared to other companies. If a prospect or customer doesn’t understand how your solution helps them solve their problem, then they won’t buy your product. It really is that simple.
STEP 4: DETERMINE MOTIVATION TO TAKE A NEXT STEP
This is where the magic happens. By understanding how people make decisions, you can put the magic of emotional engagement into your experience and get customers to take that next step by feeling safe, secure and confident in their decisions.
STEP 5: CREATE A PICTURE OF WHAT LIFE COULD BE
Discover some strategies and mindsets to get customers engaged. Sometimes, customers have a hard time making a change because they don’t know what that will mean for them. But we do know that such a change goes deeper than experiencing product benefits.
Who teaches this Master Class?
Mary Brodie, Founder & Strategist, Gearmark
Mary Brodie is an experience strategist and founder of Gearmark. She has been helping companies create memorable customer experiences, online and offline, for over 20 years. From apps to content strategy to lead gen programs, Mary has helped companies achieve results that contribute to the bottom line. Mary attended MIT, graduated from Simmons University with a BA and MA, and recently graduated from IE University in Madrid with an Executive Masters in Corporate Communication.
Let us help you create better digital customer experiences, build customer relationships, and generate revenue.